Skip to content

This text by Bart Lootsma was originally published in the accompanying catalog of the exhibition. You can find the full catalog here. A series of experiments by Coop Himmelb(l)au investigates how human test sub­jects respond to intensive media experiences and how these reactions can be fed back to those media.

An example is Harter Raum (Hard Space) in which the three members of Coop Himmelblau let ex­plo­sions go off to the rhythm of their heartbeat. The shock of the explosions accelerates their heartbeat, which in turn increases the rhythm of the explosions. In The White Suit, violent film images are projected onto a transparent helmet, supported by scents and a pneumatic vest that gives the subject a punch when they see brutal scenes.

These works are influenced by the media guru Marshall McLuhan. He believed that it is not so much the specific content of media that should be investigated, but the medium itself: ‘the medium is the message.’ The installations by Coop Himmelblau not only help to understand this proces, but also teach visitors to deal with the increasingly inten­sive bombardment of impressions in the media.

Related Deep Dive articles

“A little world in which the big one holds its tryouts”, is how guest curator and professor Bart Lootsma describes the development of Austrian avant-garde movements in the 20th century. In this lecture series, Lootsma places the so-called ‘Radical Austria’ of the 1960s in the context of...
The need for radical change manifested itself in post-war Austria in a series of mega­lo­manic urban designs. These projects share an ob­ses­sion with technology and infrastructure and a drive to create completely new ways of living together.
Visiting the exhibition, you will receive the accom­pan­ying ca­ta­log. It documents both the technical information of all ex­hi­bi­ted works, as well as substantive texts to con­tex­tu­a­lize im­por­tant makers and themes. You can find the...