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De Verdieping

Sneakers Unboxed

Welcome to the Deep Dive of the Sneaker Unboxed exhibition, which was on view in the museum from May 5 to October 16, 2022.

The sneaker has quickly become the most widespread design object in the world. The Sneakers Unboxed exhibition invites you to take a behind-the-scenes look at the shoe that brought technological breakthroughs, inspired new youth cultures and turned the fashion world upside down. You can read, hear and see all of this on this page.

Nancy Bocken is professor of Sustainable Business at Maastricht University. For the Third Floor, she interprets the impact of the fashion industry on the environment and she shares tips on how both the government, sneaker brands and sneaker lovers can make more sustainable choices.
Nike, Adidas and Puma, but also new brands are focusing on them: NFT sneakers, or virtual sneakers. Such a sneaker is a unique digital "non-fungible token" (NFT), a concept that is increasingly common in the art and fashion world. The digital shoe can be saved and later sold or worn by gamers in...
The sneaker industry is vast. It has grown exponentially over the last two decades and shows no sign of slowing down. In 2021, for example, about 1.2 billion sneakers were sold worldwide which is almost double the amount of sneakers sold in 2012.
Everyone can point out the sole of a sneaker, but what about the upper? Where is the mustache? And what do the eyelet and the aglet have in common? Find out in this sneaker anatomy.
In the 1990s, the sneaker gained a foothold in the Netherlands thanks to gabbers and bubbling, but a unique way of styling the sneaker also emerged in London.
Sneaker culture has become ubiquitous thanks largely to the influence of young people from diverse inner-city neighbourhoods. They have been instrumental in elevating sneakers from pure sportswear to sought-after icons of style.
Sneaker culture has become ubiquitous thanks largely to the influence of young people from diverse inner-city neighbourhoods. They have been instrumental in elevating sneakers from pure sportswear to sought-after icons of style.
Few objects are as universal or as diverse as the sneaker. Which is one reason why the sneaker has become the undisputed cultural symbol of our times, bridging culture, design, fashion, music and technology.