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De Verdieping

Love, designed

Love. Our image of it is often full of clichés. Clichés that are designed; just think of a Valentine's bear, a wedding ring or a sex toy. On this Deep Dive, you will discover by whom and in what way our image of love has been shaped. And you will meet people who speculate on alternatives to the many love clichés.

This exhibition is on view in the museum from September 23, 2023 to February 18, 2024.

The appearance of sex toys tells us a lot about how people felt about lust and gratification at a particular time. About the taboos that might still attach to them. And about the future of sex and the ideals of designers.
Your first kiss. You never forget it. No matter how sweet, sloppy or bad it was. After that, there’s no stopping you: on average you’ll spend 20,000 minutes of your life kissing.
The contents of Bouquet romantic novels might still leave something to the imagination, but not so their covers: this is the image of the ‘ideal man’. What does it say about our perceptions?
Seven Nights with the Sheikh, A Kiss in the Moonlight, An Heir for the King: the titles of romantic fiction in the world-famous Bouquet series have always appealed to the imagination. Guilty pleasures full of desire, temptation and happy endings are still extremely popular.
We’ve all grown up with stories and clichés that have unconsciously influenced our image of love. Love, designed explores these stereotypes and shows how design guides the way we both seek and ‘consume’ love.