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You are surrounded by design all day. The sneakers you wear, the car you drive, the cutlery you eat with and the phone that keeps you in touch. Design begins with your own body: getting your hair cut, training your muscles, possibly decorating your skin. Design shows who you are, who you want to be and where you want to belong. And it is everyone’s property.

In other countries, the bike tended to be associated after the turn of the century with the working class. Queen Wilhelmina’s penchant for cycling meant that in the Netherlands, by contrast, bikes continued to be used by all levels of society. They have been seen as ‘typically Dutch’ ever...