Nancy Bocken is professor of Sustainable Business at Maastricht University. For the Third Floor, she interprets the impact of the fashion industry on the environment and she shares tips on how both the government, sneaker brands and sneaker lovers can make more sustainable choices.
Nowadays, sneaker culture is a global phenomenon, but it was born locally, even before the rise of the internet. The series Sole Origins takes you to the cities that have had a great impact on this.
In this YouTube series collectors, designers and store owners tell their personal stories. A New York DJ, for example, is still dreaming of that one pair that changed everything in 2005. In Tokyo, retailer Atmos has been releasing special collabs for the Asian market for years. While concept store Colette in Paris sold exclusive clothing brands together with sneakers in one store for the first time. The ultimate viewing tip for sneakerheads.
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In een wereld waar het draait om minimale marges tussen winst en verlies, delft het milieu vaak het onderspit. Fabrikanten denken vooral in winst, niet in verlies en al helemaal niet in verlies voor de planeet. Dat geldt ook voor de maker van je hypermoderne stampers.