Digital fashion has long since ceased to be science fiction. Fashion created from pixels instead of textiles is almost imperceptibly part of everyday life for many people. Slowly we are moving toward the metaverse: the future virtual world of the Internet in which our physical environment will merge with the digital one. For the necessary digital closet, there is already a wide range: from comfortable hoodies you buy as NFT to designs that go beyond the laws of nature for your social media. Not to mention collectibles from prominent fashion houses for your favorite game.
From October 15 you can immerse yourself in this digital world at the exhibition Screenwear – Exploring Digital Fashion. Discover the newest generation of fashion designers, meet face to face with hyper-realistic digital models and try the latest digital fashion for your social media yourself. But above all, get answers to all your questions about digital fashion. What exactly is it and how do you wear it? Who are shaping digital fashion? What do these developments mean for the fashion industry and society? Will we all soon be buying digital clothes? And do we actually want to…?
Screenwear – Exploring Digital Fashion showcases the most diverse and groundbreaking designs and provides insight into the short history of this emerging phenomenon. From the futuristic fashion designs of Auroboros and the digital collections of The Fabricant, the first non-binary avatar from the Institute of Digital Fashion, to the hyper-realistic top model Shudu: even in the digital world, the way you present yourself says everything about who you are, can be, or want to be.
The exhibition begins with a timeline: through a selection of milestones, you will discover the brief history of digital fashion. From the early 1980s to the recent pandemic years, when the development of digital fashion gained momentum. In the section A Digital Fit, we look at the different ways in which you can wear digital fashion. Think of Augmented Reality, direct-to-avatar-purchase and digital tailoring. A Digital Self is about shaping your digital identity. How do you want to look in a world where anything is possible, and the physical reality of your own body and the laws of nature are no longer relevant? The blurring boundaries between physical and virtual design are explored in the theme On the Horizon. Here you can see early examples of digital fashion, such as the work of German design studio Zeitguised and Dutch digital fashion house The Fabricant. Under Groundbreaking Innovations, you can learn more about the technologies used to create digital fashion. Designing and producing virtual fashion requires a lot of time, energy and knowledge, just like designing and creating a couture design. A unique aspect of digital fashion is the role it plays in the world of gaming. Community Building is the theme in which we focus on digital fashion in online games and how the fashion industry benefits from this. The exhibition concludes with World of Possibilities: an ever-growing selection of the most current designs.
The Diigitals. Auroboros, The Fabricant, Tribute Brand, James Merry, Inès Alpha, Reblika, Frederik Heyman, Institute of Digital Fashion, Harriet Davey, Stacie Ant, SHOWstudio, Tony Murray, Carol Civre, Zeitguised, Studio PMS, Stephy Fung, Scarlett Yang, Mutani, Stefan Kartchev, Code Couture, 4DR Studios ism Leevi Ikäheimo, Elizaveta Federmesser en Carl Rethman, Hanifa.
Activities around this exhibition
8 March 2023 20:00
